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US – Amaya lands Caesars deal in New Jersey

Amaya Gaming has entered into an agreement with a subsidiary of Caesars Interactive Entertainment to provide both its Amaya Game Office online gaming platform and extensive suite of online casino gaming content for both web and mobile applications in New Jersey, subject to all applicable licensing and regulatory approvals.

CIE is one of the largest online, mobile and social gaming companies focused on casino entertainment and is a subsidiary of Caesars Entertainment, which is home to four land-based entertainment destinations in Atlantic City.
“This is an immense win for us, one that should extend our online gaming footprint significantly in the United States as well as contribute to our recurring revenue in future years,” said David Baazov, CEO of Amaya Gaming Group. “It is the direct result of the investments we have made in both our Amaya Game Office platform, which has gained significant traction, and in preparation for our entry into the emerging regulated online gaming industry in the United States.”

Under the terms of the agreement, Amaya anticipates receiving a share of the revenue generated by the website portal in New Jersey and a percentage of the revenue generated by the online  casino games licensed by Amaya to CIE for use in the portal in New Jersey, subject to required regulatory requirements.

“The Amaya Game Office platform provides us with a turnkey solution which we plan to use to launch CaesarsCasino.com in New Jersey,” said Mitch Garber, CEO of Caesars Interactive Entertainment, Inc. “It allows us to tailor our product offering and integrate seamlessly with third party content, manage relationships with our customers, and conduct cross-promotional activities with our Caesars hotels.”